The effectiveness of any Vitamin C serum is best understood with its stable formulation and concentration. Plum’s all new 15% Vitamin C face serum with Mandarin comes with 15% active ethyl ascorbic acid. It's the most biologically active and well studied form of Vitamin C. The most stable form of Vitamin C and the purest form of the same is ethyl ascorbic acid. This water soluble ingredient is available in various forms and is also naturally present in fruits and veggies. It is also a fighter that helps reduce dark spots, hyperpigmentation and wrinkles. This all rounder stands as a protective layer to protect your skin from sun damage and free radicals.(Free radicals are UV rays, stress, smog, smoke etc from the environment: We will make sure you don't have to google anything here)

Protection against environmental stressors: It's the best active to make sure you don't have a dull looking day and lets your skin glow and how! (makes your day less gloomy too just make sure you wait for 2 weeks to see your results)

How much vitamin c in a cutie